Samsung won a crown in the European market over Apple, as the Galaxy S24 Ultra dethroned the iPhone 15 in Europe in the first quarter of the year.
Samsung Galaxy S24 Ultra has continuously made new records for best-selling phones since its launch, and now it has created a new record in Europe. The Galaxy S24 Ultra beats its rival iPhone 15. This shift in consumer preference from mid-range to high-end phones needs an investigation into the reasons and possible future impacts on the European smartphone market.
One reason behind this victory of the Galaxy S24 Ultra is its AI-powered tools. The demand for premium smartphones might be because of a few things; for instance, Galaxy AI features, premium cameras, sharper screens, and longer battery life are all genuine inexpensive smartphones. Within a few days after launch, it was reported that the Galaxy S24 series had broken the sales record of its predecessor series in many regions.
The European market statistics reveal a similar phenomenon for Apple. The iPhone 15 Pro Max and Pro variants captured the top positions, and the iPhone 15, a more affordable version, did not achieve the same success as its predecessor, the iPhone 14 series.
Historically, Samsung’s A-series, famous for its fierce pricing and mid-range features, has dominated the European market. The Galaxy S24 Ultra, with cutting-edge technology and a large price tag, defied expectations by securing the top spot. This shift suggests a potential evolution in consumer behavior. The report suggests a surprising rise in the popularity of high-end smartphones in the European market.
The Galaxy S24 Ultra and Apple’s pricier iPhone 15 Pro models are outselling their mid-range counterparts. This shift might be due to factors such as advanced features, high-end cameras, and excellent marketing by brands. Apart from smartphones, Xiaomi holds a countable place in the smartwatch industry. Xiaomi’s budget-friendly phones are selling well, suggesting increased competition and potentially more choices for European customers.
